Southeast Asian ride hailing firm Grab aims to become ‘superapp’ platform

Southeast Asia’s dominant ride-hailing company Grab has launched an open-platform strategy, allowing third party services including content providers to operate within its app as it aims to become an “everyday superapp”.
The open-platform, dubbed GrabPlatform, will allow more “highly used everyday services” to be incorporated into the Grab app via a suite of application program interfaces (APIs), the company said. The home screen has also been redesigned to give…