Year of the Pig: in Muslim Malaysia, brands tread carefully for Chinese New Year

As Chinese across the world get ready to celebrate the Year of the Pig, in Muslim-majority Malaysia some shopping centres and brands are sidestepping outright representations of the animal to avoid upsetting cultural sensitivities. Usually shopping malls mark festive occasions with elaborate decorations and attractions, drawing snap-happy crowds – but this year, pigs are off the menu. Paradigm Mall, a shopping centre in suburban Petaling Jaya, is instead prominently featuring…