Can a dose of old-fashioned matchmaking sell a destination?
Singapore’s tourism board is betting it might, inviting US-based singles to be paired by “aunties” for a chance to win a four-night trip in a campaign marketers see as an attempt to soften the city state’s reputation for efficiency and order with a touch of warmth and human connection.
Comedian Atsuko Okatsuka, Singaporean actress Tan Kheng Hua and astrologer-matchmaker Aliza Kelly have been chosen to front the “Aunties, Not Algorithms”…
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