How brands can remain visible in the AI age

Retail and consumer brands – from luxury houses to sportswear labels, online fashion platforms and high street retailers – need to reconsider their online strategies to ensure they remain at the forefront of consumers’ minds in an age when those consumers are increasingly accessing information on products via AI-generated summaries online.

As floods devastate Mekong communities, economic strain, conflict compound crisis

Tens of thousands of people have been displaced by surging waters across Myanmar and Laos, with Thai farming communities along the Mekong River bracing themselves for difficult days ahead as authorities warn persistent heavy rains may bring flash floods.
Each year monsoon rains bring extensive flooding across the region.
Environmental campaigners say the damage is exacerbated by changing weather patterns and deforestation, as well as the string of dams across arterial rivers – like the Mekong –…

PAS’ latest sharia law push signals its Malaysian federal power ambition

Malaysia’s foremost Islamist party has set an early pace ahead of national polls, calling on the country’s Malay-Muslim majority to endorse its renewed efforts to broaden the reach of sharia law.
On Wednesday, the Kelantan state assembly – which is dominated by the Pan-Malaysian Islamic Party (PAS) – unanimously passed amendments to the Kelantan Syariah Offences Enactment Bill, in a bid to circumvent constitutional barriers that have prevented the criminalisation of certain acts under Islamic…

Erdogan wants Turkey-Saudi Arabia-Pakistan defence pact to draw more countries

President Recep Tayyip Erdogan said on Wednesday he hoped more countries would join a defence agreement signed last week between Turkey, Saudi Arabia and Pakistan aimed at stabilising a region wracked by conflict.
The so-called Mecca Joint Defence Agreement was signed on Friday as the Middle East grapples with fallout from the US-Iran war, which has dragged in regional players and disrupted shipping through the Strait of Hormuz and the Red Sea.
“Our vision for it is not limited to the three…

Palm oil to cool data centres? Malaysia explores option as water demand surges

Malaysia is taking palm oil from the frying pan to server racks, as it banks on its biggest agricultural commodity to crack a code plaguing its data centre boom – keeping servers cool.
Researchers at the Malaysian Palm Oil Board (MPOB) are developing a palm-based liquid to cool computer servers without relying on copious volumes of water, as the country grapples with high resource demands to support its rapidly expanding digital infrastructure.
The new approach – termed the Sawit EcoTherm…

Ukraine says Russia fired North Korean missiles in deadly attack

Russian attacks across Ukraine killed at least 10 people overnight and wounded dozens, Kyiv said on Tuesday, accusing Moscow of launching North Korean missiles in the raid.
The allegation comes after Ukrainian President Volodymyr Zelensky warned – without providing evidence – that Moscow was receiving more ballistic projectiles and troops from its ally Pyongyang.
Russia has turned to North Korea for support throughout its four-and-a-half-year invasion.
Earlier in the war, Pyongyang dispatched…