Has the Filipino diaspora fuelled Jollibee’s international growth?

When Ireland-based Philippine migrant Ramon Borje and his daughter were on holiday in Italy in 2018, they broke away from their tour group in Rome to make a side trip to Milan, three hours away.The draw? A meal at Jollibee, a giant Philippine fast food chain known for its burgers, fried chicken and spaghetti. So beloved is the brand, time and distance are minor inconveniences to homesick overseas Filipinos.How the Philippines’ finest brands took over the world, from fast food to beerCalifornia…