Malaysia’s influencers cash in on health and beauty boom as critics cry ‘pseudoscience’

Malaysia’s motorists have long grown accustomed to the billboards that dot the country’s major thoroughfares such as the 772km North-South Expressway, but in recent years these seemingly ubiquitous hoardings have begun to carry a new sort of advertisement. Siti Nurhaliza, Neelofa and Uqasha Senrose are just some of the many Malaysian influencers and television stars whose smiling faces can now be seen plastered across these billboards – each promoting a different brand that vie for prominence…